Social Captions
Instagram/Facebook: Christian/gospel music gained market share in 2024, driven by younger listeners, social media virality, and breakout artists like Forrest Frank and Brandon Lake. Here's the full picture of what the Luminate data shows and why it matters for independent gospel artists right now.
Twitter/X: Millennials and Gen Z now make up 45% of the Christian/gospel listener base, up from 39% in 2021. And listeners are spending 19% more time with the genre than in 2022. Here's what Luminate's 2024 year-end data actually shows about gospel music's streaming growth.
LinkedIn: Luminate's 2024 Year-End Music Report confirmed Christian/gospel market share gains in U.S. streaming, driven by demographic shift, social media discovery, and breakout crossover moments from Forrest Frank and Brandon Lake. The data has clear implications for artist development, platform strategy, and community engagement. Analysis here.
---
More from the Christian & Gospel desk
Honest, working reporting on the business of independent music from From The Stem.
Visit the Christian & Gospel vertical →